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Chris Van Amburg Steps Down As Apple Head Of Video Marketing

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EXCLUSIVE: Chris Van Amburg is leaving Apple after a four-year stint as Head of Video Advertising and marketing. He simply introduced his exit in a memo to workers.

In his position, Van Amburg oversaw inventive advertising technique for Apple TV+ collection and movies, reporting to Apple’s Cupertino-based advertising management. As member of Apple TV+’s advertising crew, he was concerned within the campaigns for such hit reveals and films as Emmy winner Ted Lasso, Severance, Oscar winner CODA and Greyhound. 

“We constructed this award-winning crew collectively, and our accomplishments are huge,” he wrote in his farewell observe. (You’ll be able to learn it in full under).

Van Amburg’s departure follows the Might exit of Apple TV+ head of movie advertising technique JP Richards.

Earlier than becoming a member of Apple prior the launch of its streaming platform, Van Amburg was SVP Advertising and marketing at Sony. In his transfer to Apple, he adopted former Sony Photos TV toppers, Zack Van Amburg, who’s his brother, and Jamie Erlicht, who’re Heads of Apple Worldwide Video.

Right here is Chris Van Amburg’s memo:

Good morning all,

I’m writing in the present day to bid you all a farewell for now, however largely to say how proud I’m of every one among you. You got here to Apple since you are builders, innovators, able to sort out a brand new problem. We constructed this award-winning crew collectively, and our accomplishments are huge.

4 years later, it’s time for me to present again a bit to myself. Households are so necessary in life, and as ATV+ enters this subsequent part, I have to step away to dedicate extra time to my private one.

I might be rooting for you and Apple each probability I get and am so excited to look at all of you proceed to develop.

CVA

 



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