Dapper Dan Says Logomania Is Here to Stay

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Dapper Dan is likely one of the most legendary names in vogue, and the famed designer continues to innovate and keep impressed greater than 4 many years into his profession. He revolutionized vogue within the ’80s and ’90s and pioneered logomania, but the Harlem model icon remains to be breaking new floor. His newest enterprise is a collaboration with Puma, which is releasing on Oct. 29 on Kith.com and at Kith shops throughout the globe, after first debuting on the label’s New York Trend Week present in September.
“Not solely is [inclusivity] the fitting factor to do, nevertheless it . . . brings extra power to a model, so I am glad to see it taking place now. I hope folks understand that’s one thing that may deliver us all collectively.”
“Along with being thrilling, Puma has loads of historical past with my group,” Dapper Dan lately tells POPSUGAR over a Zoom name. “For me to have the ability to do it coming from a vogue perspective provides a lot extra texture to the tradition.”
The designer describes the four-piece capsule assortment, which includes a specifically designed emblem, as “luxurious meets leisure” fused with ferocious power. “I come from an aggressive group. I am at all times attacking established, iconoclastic concepts and types, so I instructed them the Puma [logo] must be ferocious, in assault mode,” he says.
Dapper Dan additionally needs to destigmatize activewear staples like hoodies, that are criminalized unfairly. “While you take athleisure and this complete sports activities look, and elevate it, it offers it a greater sense of sophistication and elevation and takes away loads of the stigma related to it,” he says. “That is why after I put on athleisure, I prefer to put on it with an ascot or silk scarf to point out folks . . . that this might be upstairs, too.”
Whereas the couturier has created a set that may little doubt have followers queuing across the block, the road can be deeply private, because it represents a subject Dapper Dan is keen about: the democratization of vogue. “You both develop otherwise you die, and democracy permits [the former],” he says. “So inclusivity and variety is critical, in any other case you pit completely different segments of the society towards [others].” He goes on, “Not solely is it the fitting factor to do, nevertheless it monetizes a model and brings extra power to a model, so I am glad to see it taking place now. I hope folks understand that’s one thing that may deliver us all collectively.”
Forward of the Oct. 29 assortment coming completely to Kith, Dapper Dan opens up about his relationship with June Ambrose, the longevity of logomania, his dream collaboration, and extra. Hold scrolling for the total interview.
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