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Hennessy Taps Berluti to Make a Rare Release Even Rarer


Richard Hennessy based his namesake maison du cognac again in 1765. Over the following 257 years, his creation ballooned into the world’s biggest-selling producer of the famed French brandy. To honor his legacy, Hennessy ultimately developed an annual ultra-premium launch consisting of 12 barrels’ value of the rarest eaux-de-vie in its warehouses—some relationship again to the nineteenth century. It first arrived on cabinets in 1996. At this time, it’s a prized gem among the many most discerning of cognac connoisseurs, usually retailing for upwards of $5,000. That looks as if a discount contemplating what Hennessy simply unleashed. This September, Hennessy partnered with Berluti, the legendary Parisian leather-based home (and sister model inside the LVMH portfolio of luxurious items), to introduce an much more restricted run of Richard Hennessy: The Richard Hennessy x Berluti Carafe.

It comes full in its personal handcrafted attaché, sporting a $40,000 price ticket. The case is minimize from Venezia calf leather-based and incorporates a standalone platform, which showcases the decanter in a comfortable embrace, echoing its sleek contours.

Oblong-shaped bottle of cognac with leather holder
Courtesy Picture

Solely 150 complete items can be found of The Richard Hennessy x Berluti Carafe. Evaluate that with the 70 million bottles the model sells total every year and also you’ll get a way of how unique this launch actually is.

“These prestigious maisons each have an equal need for excellence and precision,” Hennessy CEO Laurent Boillot tells Males’s Journal. “They try for tomorrow, are enriched by yesterday, and mix audacity and experience in each second. This creation is the proper instance of the bond that unites them: a bottle of Richard Hennessy cognac housed inside a case designed by Berluti.”

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