With the beginning of the autumn 2022 season comes a brand new providing of advert campaigns, from main trend homes and retail behemoths alike. The identical traits we noticed at Vogue Week are reimagined in photograph shoots, some staged to supply commentary on local weather change, like Balenciaga, or to pay homage to New York Metropolis, like Michael Kors. Different manufacturers take issues a step additional with experiences that transcend easy images, launching experiences within the metaverse and taking up metropolis landmarks á la Kate Spade. The objective? To provide the clothes a brand new life off the runway and encourage followers to make their procuring lists forward of the autumn season.
This yr, trend manufacturers relied on star energy, enlisting movie star spokespeople to mannequin their new designs. Shot by Mario Sorrenti, Kim Kardashian posed for Stuart Weitzman’s new marketing campaign “Stand Robust,” carrying a thong bodysuit and the model’s thigh-high Ultrastuart 100 boots. Coach tapped Jennifer Lopez for its Icons marketing campaign, photographed by Tyler Mitchell, exhibiting off a basic purse alongside a leather-based jacket and high-slit skirt.
Kardashian additionally made headlines within the aforementioned Balenciaga shoot, posing in a cutout, backless gown in opposition to a backdrop of thunder and sea ice. Annie Leibovitz captured Jodie Turner-Smith, Soo Joo Park, and Khadijha Purple Thunder within the nice outside carrying Canada Goose’s newest outerwear assortment. And vlogger Emma Chamberlain styled a mixture of closet staples and nostalgic traits, from strappy minidresses to plaid skirts and loafers, for Aritzia’s Sunday Greatest marketing campaign.
However there are simply as many memorable advert campaigns with out movie star topics. Burberry harnessed the ability of group and individuality with fashions wearing delicate pink lace or robust leather-based. Alexander McQueen let the clothes converse for itself: fits and attire in summary suave prints that pop in opposition to a darkened, impartial background.
From J Lo’s autumn-ready separates at Coach to Kardashian’s thigh-high boots at Stuart Weitzman, see the very best fall 2022 trend advert campaigns forward.