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Wearable company Oura launches employer program


Finland-based Oura, maker of the health-tracking Ring, introduced the launch of “Oura For Enterprise,” which can provide people with personalised insights whereas offering custom-made instruments and suggestions for leaders based mostly on group information. 

Oura stated it would provide specialised choices geared towards worker wellness, athletics, the army, healthcare, firms and better schooling.

The Finland-based firm says employers can entry nameless Oura Ring metrics on sleep, readiness, exercise scores, and member-focused content material and steering to take motion on worker wellbeing metrics. 

Nonetheless, particular person participation in organization-level packages and experiences is on an opt-in foundation. 

“Oura For Enterprise basically improves how organizations of every kind can help their folks,” Tom Hale, Oura’s CEO stated in a press release. “Serving to people thrive is how we create success and constructive outcomes for society as a complete. We have already seen vital traction with enterprise clients and are excited to proceed rising these choices as a part of the following section in Oura evolution.”


The Finnish wearable firm, which first debuted its product on Kickstarter in August 2015, has continued to broaden its enterprise choices since its inception.

In 2021, the corporate launched Oura Ring Technology 3, the newest model of its wearable, which incorporates daytime heart-rate monitoring with dwell heart-rate monitoring, improved temperature checks and menstruation prediction. 

In August, Oura introduced a partnership with the contraception app Pure Cycles by which wearers of the Oura Ring can sync body-temperature adjustments collected from the Ring with the Pure Cycles app. That app makes use of temperature information to find out a person’s fertile window.

Earlier this yr, Oura introduced that its valuation had reached $2.55 billion. A spokesperson instructed MobiHealthNews it had raised an “oversubscribed” funding spherical, although the corporate didn’t launch additional particulars. The startup beforehand garnered $100 million in Collection C financing in Might 2021.


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